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Consumer Research: Postcards From the Edge (Consumer Research and Policy)

by Stephen Brown

ISBN-10: 9780415156844
ISBN-10: 0-415-15684-X
ISBN-13: 9780415156844
ISBN-13: 978-0-415-15684-4
Hardcover
1998-01-16
Routledge


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Editorials


Product Description
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.


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