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Romancing the Market (Routledge Interpretive Marketing Research Series)

by Stephen Brown

ISBN-10: 9780415184175
ISBN-10: 0-415-18417-7
ISBN-13: 9780415184175
ISBN-13: 978-0-415-18417-5
Hardcover
1999-01-05
Routledge


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Editorials


Product Description
This book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.


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