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The Real Options Solution: Finding Total Value in a High-Risk World

by F. Peter Boer

ISBN-10: 9780471209980
ISBN-10: 0-471-20998-8
ISBN-13: 9780471209980
ISBN-13: 978-0-471-20998-0
Hardcover
2002-02-04
Wiley


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Editorials


Product Description
Harness the power of real options
Real options theory is based on the Nobel Prize--winning work on financial options, and has captured the interest of executives, managers, and investors who need to understand the future profitability of an asset. Originally developed to value technology initiatives and companies, the method is now being applied broadly across various businesses and industries. The Real Options Solution offers comprehensive coverage of the real options approach with a five-step framework and examples for applying the author's unique total value model based on real options analysis. This approach will help executives and investors minimize the risk of committing to new ventures and delivers a framework flexible enough to apply to business initiatives in all types of companies.

Reviews


Explicit Treatment of a New Analytical Framework
This book attempts to expose the reader in a nontechnical manner to the new technique of evaluating investments in the New Economy characterised by volatility and uncertainty.The author does so without resorting to mathematical methods.The book is basically expository and attempts to build upon the readers'familiarity with financial options.It concentrates in describing the real options which each business decision is confronted with and demonstrates the flexibility which managers face. He views these opportunities as options even the decision not to implement the plan. This is a creative approach to understanding what real options is all about.

Cogent & illuminating look at valuation, risk & innovation
This book was a real revelation to me. The real options approach to valuation is a very valuable new tool, and this book explains how it works in clear terms. Perhaps more important is the extensive, thoughtful and provocative discussion throughout the book of risk and innovation, how to think understand them, and how to frame and manage the full process of value creation in business. This book is cutting edge, but any decision maker or investor in innovative business enterprises should definitely read it.

The most practical book ever read on the subject!
I would like to congratulate Dr. Boer on his success with making "real options" real for the practitioners. I have read many, if not most, most of the books out there on this topic, and found none to be as accessible and fun to read as Dr. Boer's treatment of this subject.

I have also bought his other book, The Valuation of Technology - Business and Financial Issues in R&D. Again, full of practical insights that are not available elsewhere.

I fail to understand the scathing review of the reader from Norway. Was this person expecting to learn about financial options, instead of real options, from this book? In that case, it was the reader's mistake for picking the wrong book! For real options, this book has no peer. I would recommend it to anyone who wants to apply the real options theory to real-world problems.

Thanks Dr. Boer for a job well done and for making a real contribution to realistic valuation and pricing of business opportunities.


Complete rubbish
Before reading the book I had spent only 15 minutes reading an article in a business magazine about real options. In those 15 minutes I learnt more about real options than after reading 280 pages in Dr. Boer's book.

I am just amazed about the other ratings below - these people must just be from another planet?!!

Do yourself a favour and do not buy this book (if your intent is to learn anything useful about real options). This is actually the first book I have ever thrown into the garbage bin (honestly).


Extraordinary Addition to Finance and Value Quantitation
This is an excellent text for an introduction to real options. I especially like the author's overall valuation model for high-technology companies, the "Total Value Model", that combines static discounted cash flow models for products currently generating revenue, and real options for technologies and products in development. I have already recommended this book to several CEOs because its so easy to read and understand. The text does not contain a single formula and is almost totally conceptual, absolutely excellent!!! I am already adopting the author's valuation approach in my own valuation service. Thank you Dr. Boer.


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