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 | | Marketing Management: Text and Cases (Marketing Management) by Douglas J. Dalrymple, Leonard J. Parsons ISBN-10: 0471332380 ISBN-10: 0-471-33238-0 ISBN-13: 9780471332381 ISBN-13: 978-0-471-33238-1 Hardcover 2000-01-04 Wiley Find Lowest Price |
Editorials | ||
Product Description All the Skills Students Need to Succeed in Today's Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy. Covering the key marketing management concepts, this popular and comprehensive text shows students how to apply the material in today's business environment. And with the help of 39 case studies, they'll quickly develop the decision-making and critical-thinking skills needed to solve realistic marketing problems. New Features of the Seventh Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * The Internet is fully integrated with all marketing activities. The authors provide broad Internet coverage and many examples in the distribution, direct marketing, promotion, services marketing, and advertising chapters. * New "Applying. to" and "Integrating. with" sections highlight topical marketing and business areas. * 26 new case studies have been added that cover a wide range of products and organizations. Most of these cases focus on the global business environment.. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples, questions, and cases. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text. | ||
Reviews | ||
Shipping control number The book was safely arrived, but unfortunately the sender couldn't provide me with the information about shipping control number so I can checked the status of my book by myself. I was hoping this number because of the urgency of this book to be used in my study. Thank you. | ||