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 | | Leading Product Innovation: Accelerating Growth in a Product-Based Business by Marvin L. Patterson ISBN-10: 9780471345176 ISBN-10: 0-471-34517-2 ISBN-13: 9780471345176 ISBN-13: 978-0-471-34517-6 Hardcover 1999-10-22 Wiley Find Lowest Price |
Editorials | ||
Product Description "Leading Product Innovation presents a comprehensive and (most importantly) useful framework for understanding how the enterprise innovation engine affects business results, now and for the long term. The book encapsulates literally decades of knowledge and experiences, to give a clear picture of the vital engines of growth, in a well organized presentation blending solid theory with illustrations from real-world applications."-James Bixby, CEO, Sequal, Inc."I found Leading Product Innovation to be a captivating piece of work. The author's development of innovation as the essential process for corporate renewal is masterful. The coverage and use of analytical techniques relating innovation investment rates to year-over-year revenue growth is stunning. This book is a must read for the bench scientist to the CEO."-Charles P. Holt, Director of the Joseph C. Wilson Center for Research and Technology of Xerox Corporation | ||
Reviews | ||
Leading Product Innovation Leading Product Innovation by Marv Patterson and John Fenoglio is essential reading for anyone working in the field of product innovation and product development. This book explains very clearly the importance of product innovation to business growth and provides the reader with a detailed mental model of an effective product innovation process. Marv and John also describe how senior management can build an environment that allows the product innovation process to flourish, techniques to improve the process over time, and metrics that can be used to manage the process. I highly recommend Leading Product Innovation for all levels of management in the workplace and for students wishing to learn more about the importance of product innovation. | ||
Offer some best practices for product developers This is a good book for product developers. Especially technology driven business like electronic and Internet industry. Most best practices are useful for business where innovation and short cycle-time are important. The two authors reflect their deep understanding of product development and management consultancy. By using balance score card's approach in their recommended best practice, will benefit to most developers. | ||