 |
GetTextbooks.co.uk
Compare Prices & Save up to 90% |
|
|
|
| Login | Sign up | My Wish List |
 | | The New Public: Professional Communication and the Means of Social Influence (Cambridge Cultural Social Studies) by Leon H. Mayhew ISBN-10: 9780521481465 ISBN-10: 0-521-48146-5 ISBN-13: 9780521481465 ISBN-13: 978-0-521-48146-5 Hardcover 1997-09-28 Cambridge University Press Find Lowest Price |
Editorials | ||
Product Description Professional specialists have come to dominate public communication, and the modern public of the Enlightenment has been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory that bridges Talcott Parsons and JÜrgen Habermas. He concludes that the present social order is unstable because good-faith, two-way discourse has been undermined. | ||
Book Description Professional specialists have come to dominate public communication, and the modern public of the Enlightenment been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. He concludes that the present social order is unstable because good-faith, two-way discourse has been undermined. | ||