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 | | Thinking through Television (Cambridge Cultural Social Studies) by Ron Lembo ISBN-10: 9780521584654 ISBN-10: 0-521-58465-5 ISBN-13: 9780521584654 ISBN-13: 978-0-521-58465-4 Hardcover 2000-12-28 Cambridge University Press Find Lowest Price |
Editorials | ||
Product Description This original and engaging book investigates American television viewing habits as a distinct cultural form. Based on an empirical study of the day-to-day use of television by working people, it develops a unique theoretical approach integrating cultural sociology, postmodernism and the literature of media effects to explore the way in which people give meaning to their viewing practices. Accessibly written and at the cutting edge of cultural studies and television research, this book is essential reading for students and academics in cultural studies, television research, media and communication studies. | ||
Book Description This original and engaging book investigates American television viewing habits as a distinct cultural form. Based on an empirical study of the day-to-day use of television by working people, it develops a unique theoretical approach integrating cultural sociology, post modernism and the literature of media effects to explore the way in which people give meaning to their viewing practices. Accessibly written and at the cutting edge of cultural studies and television research, this book is essential reading for students and academics in cultural studies, television research, media and communication studies. | ||
Download Description This original and engaging book investigates American television viewing habits as a distinct cultural form. Based on an empirical study of the day-to-day use of television by working people, it develops a unique theoretical approach integrating cultural sociology, post modernism and the literature of media effects to explore the way in which people give meaning to their viewing practices. While recognising the power of television, it also emphasises the importance of the social and political factors which affect the lives of individual viewers, showing how the interaction between the two can result in a disengagement with corporately produced culture at the same time as an appropriation of the images themselves into people's lives. | ||
Reviews | ||
this ethnography of television viewers is long overdue! this book details the practices of television viewers and their distinct cultures, explicating the ways in which television holds power - and the ways it doesn't. lembo integrates his empirical findings into contemporary theory, providing challenging ideas for those studying contemporary culture in any form. I think the publisher calls it "valuable" - I call it essential. | ||