 |
GetTextbooks.co.uk
Compare Prices & Save up to 90% |
|
|
|
| Login | Sign up | My Wish List |
 | | The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy (Communication, Society and Politics) by Adam F. Simon ISBN-10: 9780521807333 ISBN-10: 0-521-80733-6 ISBN-13: 9780521807333 ISBN-13: 978-0-521-80733-3 Hardcover 2002-05-13 Cambridge University Press Find Lowest Price |
Editorials | ||
Product Description This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences. | ||
Book Description This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. | ||