 |
GetTextbooks.co.uk
Compare Prices & Save up to 90% |
|
|
|
| Login | Sign up | My Wish List |
 | | Mass Media Research: An Introduction (Wadsworth Series in Mass Communication and Journalism) by Roger D. Wimmer, Joseph R. Dominick ISBN-10: 0534244742 ISBN-10: 0-534-24474-2 ISBN-13: 9780534244743 ISBN-13: 978-0-534-24474-3 Hardcover 1997-05 Wadsworth Publishing Company Find Lowest Price |
Editorials | ||
Book Description This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources. | ||
Reviews | ||
Learn From Experienced Professionals The major task in learning research methods involves developing the necessary skills to analyze and assess research data. This superb book takes you into the mindset of seasoned mass media research professionals sharing the essential truth about mass media research. The authors' years of expertise are apparent. Their goal, to introduce the reader to mass media research using a minimum of technical terms and a maximum of practical guidelines, is achieved with an entertaining mix of humorous insights and sage advice. The text is a valuable resource for both beginners and advanced researchers alike. The scope is truly comprehensive, the writing style clear and accessible. Mass Media Research is an absolute must for every mass media research student and professional. | ||