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 | | Principles of Marketing: A Global Perspective by Richard J. Semenik, Gary J. Bamossy ISBN-10: 9780538839136 ISBN-10: 0-538-83913-9 ISBN-13: 9780538839136 ISBN-13: 978-0-538-83913-6 Hardcover 1995-01 South-Western Educational Publishing Find Lowest Price |