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 | | Media Literacy by W. James Potter ISBN-10: 9780761909255 ISBN-10: 0-7619-0925-7 ISBN-13: 9780761909255 ISBN-13: 978-0-7619-0925-5 Hardcover 1998-01-14 Sage Publications, Inc Find Lowest Price |
Editorials | ||
Product Description Media Literacy is a fresh and innovative text for media studies classes, introducing students to the fascinating world that operates behind the media messages they see. Instructors will like the emphasis on examples and exercises that support the key ideas of any media studies curriculum. Individual chapters invite students to think like a psychologist, an economist, an advertiser, a journalist, a media critic, a producer, or a policymaker. These engaging features help students conquer a mountain of media information by teaching them to establish knowledge structures from which they can consciously filter out negative media effects while acknowledging the positive instructional and entertainment value of media. Author W. James Potter blends a scholarly, rigorous analysis of media myths with a personable style. Media Literacy also serves as a foundation text in broader liberal arts courses designed to educate students about the challenges of living in our media-saturated world. | ||
Reviews | ||
I'm taking the class. [This] book illustrates the importance of media literacy and it explores the many levels of the media. I like this book mainly for its organization. Potter's thoughts are well thought out and are presented very clearly. The only problem is that he has so many thoughts that I often forget much of what I've read. As a result, I've had to read paragraphs over and over again in order to fully absorb all that I can from the book. [By] what he teaches in the book, I have been able to see that some of the claims he makes are very weak. Either he contradicts himself or he offers little evidence for some profound ideas. Without even knowing it, the book itself has become part of the experiment in analyzing and reaching better understanding of the media. | ||