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 | | Communication Theories: Origins, Methods, and Uses in the Mass Media by Werner J. Severin ISBN-10: 9780801317033 ISBN-10: 0-8013-1703-7 ISBN-13: 9780801317033 ISBN-13: 978-0-8013-1703-3 Textbook Binding 1997-02 Addison Wesley Longman Find Lowest Price |
Editorials | ||
Product Description The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory. | ||
Reviews | ||
One of the best and most comprehensive books for communication theory It provides a thoughtful review of communication theories (both critical and effects tradition) starting with Shannon and Weaver to Internet studies. The book also provides a chapter in communication methods, media conglomerates, and regulations. Too much better and less biased than Media and Society of Crouteau and MediaMaking from Grossberg. | ||
old and bad shape Book was old and in bad shape. Still the book has the information that I needed. | ||