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 | | The Marketer's Guide To Successful Package Design by Herbert Meyers, Murray J. Lubliner ISBN-10: 0844234389 ISBN-10: 0-8442-3438-9 ISBN-13: 9780844234380 ISBN-13: 978-0-8442-3438-0 Hardcover 1998-05-11 McGraw-Hill Find Lowest Price |
Editorials | ||
Product Description The Leaders Praise The Marketer's Guide to Successful Package Design "One of the first keys to unlocking the 'black box' of successful packaging development, this book will provide the reader with fundamental principles to achieve a compelling competitive advantage through packaging. -- Terry T. Schwartz Director of Packaging and Creative Services Kraft Foods, Inc. "This book will become an essential source of reference for all those with a specialist interest in brand identity and package design. . . . There is no other more comprehensive yet easy-to-grasp summary of all key criteria on this subject. -- Nick Meyer Brosske, Meyer & Ruf GmbH Dusseldorf, Germany "Herb Meyers has been both visionary and innovator in the field of package design. . . . This new book will be must reading for all consumer package marketers. -- Peter Brinkman Vice President, Marketing Maxell Corporation of America "The authors communicate their vast knowledge on how to achieve successful packaging design in an informative and extremely practical way, clearly linking the strategic marketing issues with effective design solutions." -- Christine Drake President International Design Management (London) "The book we have been waiting for! One that gives the keys to joining the marketing way of thinking to the design way of thinking. Nobody could have done it better than Meyers and Lubliner. -- Gerard Caron President Carre Noir (Paris) "The Marketer's Guide to Successful Package Design makes the critical link between the marketing sense that creates brand identity and the design sense that makes products stand out on the shelves and drives sales volume." -- Brian W.E. Weston Vice President Marketing Morton International | ||
Reviews | ||
BEWARE of this book I feel I've been suckered into buying this book by the glowing reviews... The book is large print, anemic content, and lacks any color illustrations or photos. Not helpful or insightful in any way. I wish I could get my money back on this one... | ||
GREAT CRASH COURSE IN MARKETING This book is indispensable. I recommend for designers who have not had any consumer behavior or marketing courses, this will help you see a broader vision in packaging design other than making it pretty! I am going to recommend that my supervisor (a marketer) read it, so that we have a good mutual understanding of the purpose in each package we develop. Your design will benefit from having read this book, even though it is written from a marketer's perspective. After all, that also is our job as designers, not to package the product, but to SELL the product! | ||
Excellent Book! This book is full of excellent packaging ideas from intial concepts to focus group research. If you think you know everything about brand marketing , think again. This book is for you. | ||
Great marketing book! One of the best I've read, this is why I want to purchase it now. | ||