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 | | Communication Research: Asking Questions, Finding Answers by Joann Keyton ISBN-10: 9780073049502 ISBN-10: 0-07-304950-6 ISBN-13: 9780073049502 ISBN-13: 978-0-07-304950-2 Hardcover 2005-04-27 McGraw-Hill Humanities/Social Sciences/Languages Find Lowest Price |
Editorials | ||
Product Description This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one’s research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures. | ||
Reviews | ||
Solid undergraduate text This new edition is a solid undergraduate text that covers both quantitative and qualitative research methodologies. It strength is in its accessibility, clarity, and structure, as it won't overwhelm the beginning Communication student. Each chapter has objectives and a summary and there are separate chapters outlining wrtiting the research document for both quantitative and qualitative research. Has good examples and sidebars. Suitable for a thesis or introduction to research methods class. Graduate studnets might find it overly simplistic, although it may be a useful refresher for them as well. | ||