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 | | Marketing Management by Russ Winer ISBN-10: 9780131963344 ISBN-10: 0-13-196334-1 ISBN-13: 9780131963344 ISBN-13: 978-0-13-196334-4 Hardcover 2006-06-10 Prentice Hall Find Lowest Price |
Editorials | ||
Product Description This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers. | ||
Reviews | ||
Marketing Text Book is well written, and intense. Packs a lot of information on marketing - not your "average" marketing text. Focus on learning and practice. | ||
Marketing Management The book was in excellent shape and arrived in a timely manner. My experience was great. | ||
Okay. So-so book. Didn't follow along with our MBA class well - whether that is the teacher's fault or the book's fault is debatable. | ||
Marketing Management I found this text to be current, informative and easy to read. I am very pleased! | ||
Excellent book from an excellent practitioner/professor This book was one of the readings in the core marketing class I took 2 years ago (the author was the professor). The class was excellent, and the book is too, especially its integration of a strategic perspective throughout the entire book. I have referred to it many, many times over the past couple years. Of course, if you're already a marketing expert, this book may be too basic for you. For anyone else, I'd definitely say it's worth the price. | ||