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 | | Marketing Management (13th Edition) (Marketing Management) by Philip Kotler, Kevin Keller ISBN-10: 9780136009986 ISBN-10: 0-13-600998-0 ISBN-13: 9780136009986 ISBN-13: 978-0-13-600998-6 Hardcover 2008-03-06 Prentice Hall Find Lowest Price |
Editorials | ||
Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management. | ||
Reviews | ||
New Edition Marketing text book I purchased this book because it was required text book for my MBA class. It was well written and have many useful information there. The case studies are very informative. | ||
Excelente Muy buen libro, tiene buenos ejemplos y los capitulos y demas informacion es facil de entender. Te lo recomiendo. | ||
The classic marketing textbook This is really a good mainstream marketing textbook for countries with a well developed consumermarket. It covers all important subjects in a concise and smooth way. Relevance can be improved by switching focus from an American to a truly international practice. More attention should be paid to the "good citizenship" concept. It's the licence to operate in a country. Mix it with the concepts of Naomi Klein and you will be well-prepared for your marketing job. | ||
great service I received the order exactly as expected - in great condition and on time. Thank you! | ||