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Shakespeare in mass media–particularly film, video, and television–is arguably the fastest growing research agenda in Shakespeare studies. Shakespeare after Mass Media provides both students and scholars with the most comprehensive resource available on the market for studying the extraordinary afterlife of Shakespeare’s plays in a wide range of media. From marketing to electronic Shakespeares, comics to romance novels, Star Trek to Kenneth Branagh, radio and popular music to Bartlett’s Quotations, the contributors explore the contemporary cultural significance of Shakespeare with theoretical sophistication and accessible writing.

		Shakespeare After Mass Media by Richard Burt (Editor) ISBN-10: 9780312294533 ISBN-10: 0-312-29453-0 ISBN-13: 9780312294533 ISBN-13: 978-0-312-29453-3 Hardcover 2002-01-11 Palgrave Macmillan Find Lowest Price
Editorials

Product Description Shakespeare in mass media–particularly film, video, and television–is arguably the fastest growing research agenda in Shakespeare studies. Shakespeare after Mass Media provides both students and scholars with the most comprehensive resource available on the market for studying the extraordinary afterlife of Shakespeare’s plays in a wide range of media. From marketing to electronic Shakespeares, comics to romance novels, Star Trek to Kenneth Branagh, radio and popular music to Bartlett’s Quotations, the contributors explore the contemporary cultural significance of Shakespeare with theoretical sophistication and accessible writing.
Reviews

A scorching corker of joy There are lots of academic studies of Shakespeare in popular culture coming out at the moment, but many are written by people who wouldn't know popular culture if it banged on their door trying to sell them cookies. The contributors to this volume are intelligent deep cultured people but listen this does not HAVE to mean you don't know how the mass market thinks, and this team does. Laurie Osborne is divine on Shakespeare in Harlequin romances and Burt is at his leg-biting best on the strange eery tameness of Taymor's Titus movie. This book really advances the argument about what and how Shakespeare means in America today -- buy it.