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 | | Managerial Economics: Applications, Strategy and Tactics by James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris ISBN-10: 9780324058819 ISBN-10: 0-324-05881-0 ISBN-13: 9780324058819 ISBN-13: 978-0-324-05881-9 Hardcover 2001-03-07 South-Western College Pub Find Lowest Price |
Editorials | ||
Product Description This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues. | ||
Reviews | ||
textbook... need I say more???? bought for class... descent material, for how boring economics can be. ALSO makes a great replacement for sleeping pills! | ||
Unreadable This book is highly unreadable. Examples are not too bad, but the main text is way over the head of all but the most experienced statisticians or mathematicians. | ||
This is an excellent book for self-conducted study I used this book for the Managerial Economics course at Universidad Simón Bolívar. This book is an excellent aid for students and is plenty of practical examples. Every theoric explanation is followed by one or two examples. This makes it very easy to understand the concepts and to learn how to use them in practics. The ideas are exposed in a very clear way, what makes this book easy to read even if you don't have previous knoledge of microeconomics. | ||
Counter-intuitive and unnecessarily verbose The authors do cover most of the material. However, the language used is unnecessarily dense. | ||
A fantastic resource for students of business economics. This book provides an up to date look at the application of microeconomic concepts to real business problems. It uses an extensive number of interesting examples to illustrate the value of managerial economic principles for practicing managers. Highly recommended. | ||