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 | | Microeconomics for Managers by David M. Kreps ISBN-10: 9780393976786 ISBN-10: 0-393-97678-5 ISBN-13: 9780393976786 ISBN-13: 978-0-393-97678-6 Hardcover 2003-09 W. W. Norton & Company Find Lowest Price |
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Product Description This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems. Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter's five forces, signaling, transaction costs, and incentives. | ||