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 | | Social Communication in Advertising: Consumption in the Mediated Marketplace by William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill ISBN-10: 9780415966764 ISBN-10: 0-415-96676-0 ISBN-13: 9780415966764 ISBN-13: 978-0-415-96676-4 Paperback 2005-09-28 Routledge Find Lowest Price |
Editorials | ||
Product Description Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. | ||
Reviews | ||
The best textbook on advertising history For anyone interested in advertising history, this is without any doubt the best textbook available. The history of advertising - a young and promising discipline - is covered from different perspectives and it's clear the authors are not biased. 'Social Communication' not only gives an overview of the most important writings on advertising history, but also shows possible directions for new research. Wilbert Schreurs (teaching advertising history at the VU University in Amsterdam) | ||
Interesting, informative, and accessible... but what's with all the typos? There are numerous misspellings, misuses of homonyms, dropped letters and spaces, etc. And I don't mean a couple of them, either--there are sections have have an error every few pages--sometimes more than one on a page. For me, it's distracting. But if such things don't bother you--add another star to my four-star review, because otherwise, it's a great book. | ||
A comprehensive book about advertising and results. The three authors explore this fantastic/obscure world of advertisement. I am a marketing student, and my sociology teacher presented this book to me... immediatly I ordered in amazon. | ||