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 | | Pricing Photography: The Complete Guide to Assignment & Stock Prices by Michal Heron, David MacTavish ISBN-10: 9781581152074 ISBN-10: 1-58115-207-8 ISBN-13: 9781581152074 ISBN-13: 978-1-58115-207-4 Paperback 2002-01-01 Allworth Press Find Lowest Price |
Editorials | ||
Product Description This trade reference tool seeks to provide photographers of all genres with time-tested information about how to research a price, identify pricing factors, and negotiate fair deals. With 50 pages of pricing charts, photographers should be enabled to tailor their pricing to meet any sales situation, whether for assignment or stock photography, advertising or corporate needs, editorial or advertorial uses, billboards or brochures. Chapters include information on the business and economics of photography, cutting-edge negotiation techniques, an introduction to using the price charts, and the specifics of pricing electronic media. A concluding chapter offers a buyer's guide to art directors and editors, explaining what to look for in photographs and how to minimize the risk of any purchase transaction. | ||
Reviews | ||
Crucial I can't encourage you enough to know the information in this book. There are even forms in the back for you to use when billing people. The last time I brought my invoice to someone they responded about how professional it was. Read this before you start making mistakes that will become very costly to you and your business! | ||
great resource This book was invaluable in the pricing process. It includes guides that most other books of this kind do not. For example, guides for how to calculate your annual overhead in order to take it into account with the pricing of every job. Great book, and I'm sure it will come in handy when it comes to pricing stock images. | ||
great book The only book you may ever need in general stock & assignment photography pricing. This is my conclusion after buying several books. Other books discuss the business but left the pricing. So this topic become "mysterious" for most photographers starting their business. Well thought and the authors are not afraid explaining their ideas in details. Very useful and serves as reference whenever you need it. For specific subject combine with other book. E.g for nature photography business, combine this book with John Shaw's Nature Photography Business. | ||
an invaluable guide for photographers An invaluable guide for photographers providing information on pricing, negotiation and business behavior with clients, A very good book | ||
Gold mine of information I'm a professional photographer so I have experience in pricing, but until I read this book I didn't realize how much more there was to learn. I have picked up a lot of subtleties in negotiating techniques which has given me increased confidence in dealing with clients. Another plus for me was the language rights section. By using the careful, precise language when writing an invoice I am now avoiding some pitfalls in the permissions I grant to clients. The pricing charts are a great reference so I can see where my rates fall in comparison to the national average. Sometimes I even show the price charts to my clients so they can see what a good deal I'm giving them! The book is a gold mine of information -- all spelled out in photographer-friendly language. | ||