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 | | Free Prize Inside: How to Make a Purple Cow by Seth Godin ISBN-10: 9781591841678 ISBN-10: 1-59184-167-4 ISBN-13: 9781591841678 ISBN-13: 978-1-59184-167-8 Paperback 2007-04-24 Portfolio Trade Find Lowest Price |
Editorials | ||
Product Description How to find the “soft innovation” that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin’s 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don’t work anymore. The best way to sell anything these days is through word of mouth—and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It’s jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you’re in. Consider these free prizes: •?The Tupperware party, which turned buying plastic bowls into a social event •?Flintstones vitamins, which turned a serious product into something fun •?The free change-counting machine at every Commerce Bank branch •?The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably—and persuade others in your organization to help you bring them to life. | ||
Amazon.com Review According to marketing maven and Purple Cow author Seth Godin, the "Television Industrial Complex"--and its nasty habit of interrupting people with advertisements for things they don't want--is dead. Innovation is cheaper than advertising, advises Godin who defines the "free prize" with diverse examples including swatch watches, frequent flyer miles, dog bakeries, Tupperware parties and portable shredding trucks. He explains "Design matters, style matters, extras matter." The largest portion of the book is devoted to how to sell an idea to your organization. His specific tactics range from irreverent, (let them pee on your ideas) to practical (how to build a prototype). One standout chapter explains how brainstorming can become boring. His alternative, "edgecraft," involves divergent thinking to add something remarkable to your product. His long grocery list of edges (safety, equality, invisibility, and hours of operation) suggest a genuine marketing manifesto. The ideas are bold and insightful, but can suffer from being presented in less than logical order. The book is also diminished by Godin's self-marketing, from using terminology in his previous books to naming key ideas after himself. These advertisements are unnecessary. This nervy little volume is bound to mother many inventions. --Barbara Mackoff | ||
Reviews | ||
Make value not ads I just finished reading two books by the prolific marketeer Seth Godin: Purple Cow and Free Prize Inside. I had heard a number of people discussing Godin's latest book and thought I would see what I was missing. Purple Cow is a battle cry to make remarkable products. It is a passionate plea that a product that tries to be all things to all people will be nothing to everyone. Godin makes a case that a product should leave the happy middle ground. Make the cheapest product, or the most expensive, the most elegant or the simplest. The early adopters are the people that you need to win first and they are not drawn to the average product. A remarkable product, literally one that would make someone remark and take notice, will produce "sneezers" who will distribute your "idea virus". Free Prize Inside! argues that a series of small incremental changes to your product to add value is better than either a huge marketing or a huge research budget. When Amazon took their large marketing budget and instead spent it on free shipping they created value, a "free prize", for their customers. Give your customers a free prize, give them value, and they will talk about it. I enjoyed both books even if I did not always relate to the world he was writing about. Having worked in Silicon Valley startup companies for so long I did not relate to some of the information in Free Prize Inside! about how to sell your ideas to a management chain that would clearly be resistant. I did not disagree that this happens, I just did not relate on a personal level. Also I find Godin's terminology like "sneezers" to be something that I am likely to remember but embarrassed to repeat. My favorite part of both books are the concrete examples that I look for in a book in this genre. I am left with questions like "how would I do something similar for my company, my blog or my podcast?" "What free prize could I provide my customers, my readers or my listeners?" So I am left with questions, but those are exactly the kind of questions I am looking for. | ||
An EXCELLENT Investment! Wow, what a surprising book! I love the physicality of it, but the content is really what one buys books for and this one won't let you down. The author makes it easy to skim-find what content you're looking for through the presentation of print. He also lets you know that you can skip to the back to cheat to the meat of the matter. I like the style of this author's facilitation of material. It instills a feeling of a friend whose advice you actually use and it is a very employable book for those who either do or need to think for themselves to be inspired. I am a new fan of Seth Godin. I bought The Big Moo at the same time & I can't wait to dig into that! | ||
Free prize but where are the cereals? Entertaining book but it is clearly light reading. It is one thing to throw a toy in a box of Corn Flakes but unless you are on Wight Watchers, you'll be looking for the cereals at one point. That's what I felt after the first half. Lots of random thoughts. Those who gave him five stars might have received a triple portion of coleslaw at Seth's free BBQ. It is like saying Keith Richards is the greatest guitar player who ever lived... I like the guy and we need more writers like him out there but in order to serve the "out of the box" cause better, guys like Seth needs to give their maximum every time. | ||
Don't let the cover fool you. It's great This is a brilliant book for those who wish to be change agents and creative marketers. The concepts in this book are simply amazing and helped me thrive my business, so it went from regional to international (although the other writings from Seth Godin should be credited for this too). The downside is that I feel this book (the title and cover) has the feeling it's a joke. Too big of a promise, too vague of a title. It's not a joke. If you have that idea too, I'd hereby want to convince you to ignore the cover and the (sub)title and just buy the book. (Well, that is if you want to apply change in (your) company and want to have your marketingskills grow exponentially...) | ||
Entertaning Entertaining as always with Seth Godin, just not sure how "new" anything is in here. | ||