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 | | Consumerism, 4th Ed.(4th Edition) by David A. Aaker, George S. Day Paperback, 512 Pages, Published 1982 by Free Press ISBN-13: 978-0-02-900150-9, ISBN: 0-02-900150-1 |
 | | Strategic Market Management(4th Edition) by David A. Aaker Paperback, 400 Pages, Published 1995 by Wiley ISBN-13: 978-0-471-30956-7, ISBN: 0-471-30956-7 |
