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Strategic Marketing Management,(6th Edition)
(Strategic Market Management)
by David A. Aaker, Paun Gheorghe
Paperback, 352 Pages, Published 2001 by Wiley
ISBN-13: 978-0-471-41572-5, ISBN: 0-471-41572-3






Marketing Research(6th Edition)
(6th ed)
by David A. Aaker, V. Kumar, George S. Day
Hardcover, 792 Pages, Published 1997 by Wiley
ISBN-13: 978-0-471-17069-3, ISBN: 0-471-17069-0






Strategic Marketing Management(6th Edition)
by David A. Aaker
Paperback, 352 Pages, Published 2003 by John Wiley & Sons
International Edition
ISBN-13: 978-0-471-35995-1, ISBN: 0-471-35995-5






Developing Business Strategies(6th Edition)
by David A. Aaker
Hardcover, 352 Pages, Published 2001 by Wiley
ISBN-13: 978-0-471-06411-4, ISBN: 0-471-06411-4

All Authors

David Aaker

George Day

Kumar


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2003

2001

1997




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