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 | | STRATEGIC MARKET MANAGEMENT, 11TH EDITION by JAMID UL ISLAM, ZILLUR RAHMAN, DAVID A. AAKER , CHRISTINE MOORMAN Softcover, Published 2022 by Wiley India ISBN-13: 978-93-5424-338-7, ISBN: 93-5424-338-X |
 | | Legends in Marketing George S. Day by Jagdish N. Sheth, David Aaker, David J. Reibstein, Gerard J. Tellis, V. Kumar, Allan D. Shocker, George S. Day Hardcover, 2,104 Pages, Published 2016 by Sage Publications Pvt. Ltd ISBN-13: 978-93-5150-289-0, ISBN: 93-5150-289-9 |
 | | Aaker on Branding 20 Branding Principles That Drive Success by David Aaker, Samira Dasgupta Paperback, 252 Pages, Published 2015 by Sage Publications ISBN-13: 978-93-5150-390-3, ISBN: 93-5150-390-9 |
JAMID UL ISLAM, ZILLUR RAHMAN, DAVID A. AAKER , CHRISTINE MOORMAN
David Aaker
