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InvestigacinĖ¤ de mercados
by David Aaker, George Day
715 Pages, Published 1995
ISBN-13: 978-968-422-286-1, ISBN: 968-422-286-6






El Exito de Tu Producto Esta En La Marca
(Spanish Edition)
by David A. Aaker
Paperback, Published 1997 by Prentice Hall Empresa
ISBN-13: 978-968-880-759-0, ISBN: 968-880-759-1

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George Day

David Aaker




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