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Developing Business Strategies(4th Edition)
by David A. Aaker
Hardcover, 400 Pages, Published 1994 by Wiley
ISBN-13: 978-0-471-11814-5, ISBN: 0-471-11814-1






Strategic Market Management(3rd Edition)
by David A. Aaker
Paperback, 416 Pages, Published 1992 by Wiley
ISBN-13: 978-0-471-53253-8, ISBN: 0-471-53253-3






Brand Equity & Advertising(1st Edition)
Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
by Alexander L. Biel, David A. Aaker, Aaker/Biel
Paperback, 432 Pages, Published 1993 by Psychology Press
ISBN-13: 978-0-8058-1284-8, ISBN: 0-8058-1284-9






Marketing Research(4th Edition)
by David A. Aaker, George S. Day
Hardcover, 784 Pages, Published 1990 by Wiley
ISBN-13: 978-0-471-61351-0, ISBN: 0-471-61351-7






Brand Equity & Advertising(1st Edition)
Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
by Alexander L. Biel, David A. Aaker
Loose Leaf, 384 Pages, Published 1993 by Lawrence Erlbaum
ISBN-13: 978-0-8058-1283-1, ISBN: 0-8058-1283-0






Advertising Management Aaker, David A.; Myers, John G. and Bat.(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Paperback, 624 Pages, Published 1991 by Pearson Education (Us)
ISBN-13: 978-0-13-009150-5, ISBN: 0-13-009150-2






Managing Brand Equity(Reprint)
by David A. Aaker, Arnold Zweig
Hardcover, 299 Pages, Published 1991 by Free Press
Bargain Price
ISBN-13: 978-0-02-900101-1, ISBN: 0-02-900101-3






Strategic Market Management(4th Edition)
by David A. Aaker
Paperback, 400 Pages, Published 1995 by Wiley
ISBN-13: 978-0-471-30956-7, ISBN: 0-471-30956-7






Advertising Management(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Hardcover, 1,024 Pages, Published 1992 by Prentice Hall
ISBN-13: 978-0-13-014101-9, ISBN: 0-13-014101-1






Developing Business Strategies(3rd Edition)
by David Aaker -.
Hardcover, 416 Pages, Published 1992 by John Wiley & Sons Publishing -
Import
ISBN-13: 978-0-471-55722-7, ISBN: 0-471-55722-6

All Authors

David Aaker

Alexander Biel

George Day

John Myers Et Rajeev Batra David Aaker

Rajeev Batra

John Myers


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Hardcover

Paperback

Loose-leaf


All Editions

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4th Edition

Reprint


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1994

1993

1992

1991

1990




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