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Advertising Management(5th Edition)
by Rajeev Batra, John G. Myers, David A. Aaker
Hardcover, 754 Pages, Published 1995 by Prentice Hall
ISBN-13: 978-0-13-305715-7, ISBN: 0-13-305715-1






Advertising Management(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Hardcover, 1,024 Pages, Published 1992 by Prentice Hall
ISBN-13: 978-0-13-014101-9, ISBN: 0-13-014101-1






Advertising Management(5th Edition)
International Edition (Prentice Hall International Editions)
by David A. Aaker, Rajeev Batra, John G. Myers
Paperback, 754 Pages, Published 1995 by Pearson
ISBN-13: 978-0-13-520917-2, ISBN: 0-13-520917-X






Sm Advertising Management I/M(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Paperback, 325 Pages, Published 1992 by Pearson Higher Education
ISBN-13: 978-0-13-014119-4, ISBN: 0-13-014119-4






Advertising Management Text/ Cases Pkg(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers, Asker Greyser
Paperback, 2,200 Pages, Published 1992 by Prentice Hall
ISBN-13: 978-0-13-089558-5, ISBN: 0-13-089558-X






Advertising Management Aaker, David A.; Myers, John G. and Bat.(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Paperback, 624 Pages, Published 1991 by Pearson Education (Us)
ISBN-13: 978-0-13-009150-5, ISBN: 0-13-009150-2






Advertising Management(5th Edition)
by Rajeev Batra, David A. Aaker, John G. Myers, Twain M.
Paperback, 754 Pages, Published 2002 by Pearson India
ISBN-13: 978-81-7758-850-7, ISBN: 81-7758-850-8






The New Direct Marketing(3rd Edition)
How to Implement A Profit-Driven Database Marketing Strategy
by David Shepard Associates, John Jameson, Rajeev Batra
Hardcover, 736 Pages, Published 1999 by Mcgraw-Hill
ISBN-13: 978-0-07-058056-5, ISBN: 0-07-058056-1






The New direct marketing(2nd Edition)
How to implement a profit-driven database marketing strategy
by David Shepard Associates, Rajeev Batra
Hardcover, 535 Pages, Published 1990 by Dow Jones-Irwin
ISBN-13: 978-1-55623-317-3, ISBN: 1-55623-317-5






The New Direct Marketing(2nd Edition)
How to Implement a Profit-Driven Database Marketing Strategy
by David Shepard Association, Rajeev Batra
Hardcover, 512 Pages, Published 1994 by Irwin Professional Pub
ISBN-13: 978-1-55623-809-3, ISBN: 1-55623-809-6






Persuasive Imagery
A Consumer Response Perspective
by Linda M. Scott, Rajeev Batra
Digital, 464 Pages, Published 2003 by Lawrence Erlbaum Associates Inc
ISBN-13: 978-1-4106-0725-6, ISBN: 1-4106-0725-9






The New Direct Marketing
How to Implement a Profit-Driven Database Marketing Strategy
by Rajeev Batra
Published 1999
ISBN-13: 978-0-07-138343-1, ISBN: 0-07-138343-3






Persuasive Imagery(1st Edition)
A Consumer Response Perspective
by Linda M. Scott, Rajeev Batra
Paperback, 464 Pages, Published 2015 by Routledge
ISBN-13: 978-1-138-86130-5, ISBN: 1-138-86130-8






Persuasive Imagery(1st Edition)
A Consumer Response Perspective (Advertising and Consumer Psychology)
by Rajeev Batra, Linda M. Scott
Hardcover, 464 Pages, Published 2003 by Routledge
ISBN-13: 978-0-8058-4202-9, ISBN: 0-8058-4202-0






Leveraging Consumer Psychology for Effective Health Communications
the Obesity Challenge : The Obesity Challenge
by Rajeev Batra, Victor J. Strecher, Punam Anand Keller
Digital, 406 Pages, Published 2015 by Routledge
ISBN-13: 978-1-317-46616-1, ISBN: 1-317-46616-0






Leveraging Consumer Psychology for Effective Health Communications
the Obesity Challenge : The Obesity Challenge
by Rajeev Batra, Victor J. Strecher, Punam Anand Keller
Digital, 406 Pages, Published 2015 by Routledge
ISBN-13: 978-1-317-46615-4, ISBN: 1-317-46615-2






The Psychology of Design
Creating Consumer Appeal
by Rajeev Batra, Colleen Seifert, Diann Brei
376 Pages, Published 2015 by Routledge
ISBN-13: 978-1-317-50209-8, ISBN: 1-317-50209-4






The Psychology of Design
Creating Consumer Appeal
by Rajeev Batra, Colleen Seifert, Diann Brei
376 Pages, Published 2015 by Routledge
ISBN-13: 978-1-317-50210-4, ISBN: 1-317-50210-8






The New Emerging Market Multinationals
Four Strategies for Disrupting Markets and Building Brands
by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
320 Pages, Published 2012 by Mcgraw Hill Professional
ISBN-13: 978-0-07-178290-6, ISBN: 0-07-178290-7






The New Emerging Market Multinationals(1st Edition)
Four Strategies for Disrupting Markets and Building Brands
by Rajeev Batra, Amitava Chattopadhyay, Aysegul Ozsomer
Hardcover, 320 Pages, Published 2012 by Mcgraw-Hill
ISBN-13: 978-0-07-178289-0, ISBN: 0-07-178289-3



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