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Legends in Marketing
Shelby D. Hunt
by Jagdish N. Sheth, Shelby D. Hunt
Hardcover, 3,042 Pages, Published 2011 by Sage Publications Pvt. Ltd
ISBN-13: 978-81-321-0520-6, ISBN: 81-321-0520-6






Legends in Consumer Behavior
Russell W. Belk
by Jagdish N. Sheth
Hardcover, 3,782 Pages, Published 2014 by Sage Publications Pvt. Ltd
ISBN-13: 978-81-321-1317-1, ISBN: 81-321-1317-9

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Shelby Hunt

Jagdish Sheth

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2014

2011




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