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The Customer is Key(Updated)
Gaining an Unbeatable Advantage Through Customer Satisfaction
by Milind M. Lele, Jagdish N. Sheth
Paperback, 260 Pages, Published 1991 by Wiley
ISBN-13: 978-0-471-54917-8, ISBN: 0-471-54917-7






Gaining an Unbeatable Advantage Through Customer Satisfaction Lele, Milind M.(1st Edition)
by Milind M. Lele, Jagdish N. Sheth
Hardcover, 260 Pages, Published 1987 by John Wiley & Sons
ISBN-13: 978-0-471-82859-4, ISBN: 0-471-82859-9






El Cliente Es La Clave(1st Edition)
(Spanish Edition)
by Milind M. Lele, Jagdish N. Sheth
Paperback, 232 Pages, Published 1991 by Diaz De Santos
ISBN-13: 978-84-87189-24-1, ISBN: 84-87189-24-5






Contemporary Views on Marketing Practices, Chapter 9
How Service Needs Influence Product Strategy
by Milind Lele
18 Pages, Published 2011 by Marketing Classics Press
ISBN-13: 978-1-61311-073-7, ISBN: 1-61311-073-1






Monopoly Rules
How to Get the Next Big Thing to Market Ahead of Your Competition
by Milind Lele
Ebook, 224 Pages, Published 2005 by Crown Business
ISBN-13: 978-0-307-23834-4, ISBN: 0-307-23834-2

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Jagdish Sheth

Lele, Milind M. & Sheth, Jagdish N.


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