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|  | | The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
by Thomas Nagle, Reed Holden
Hardcover, 398 Pages, Published 2001, 3 Edition
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|  | | The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
by David Shepard Associates
Hardcover, 736 Pages, Published 1999, 3 Edition
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|  | | Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
by William O. Bearden, Richard G. Netemeyer
Hardcover, 552 Pages, Published 1999, 2 Sub Edition
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|  | | Principles of Internet Marketing
by Ward Hanson
Hardcover, 496 Pages, Published 1999, 1 Edition
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|  | | The Marketer's Guide To Successful Package Design
by Herbert Meyers, Murray J. Lubliner
Hardcover, 272 Pages, Published 1998, 1 Edition
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|  | | Marketing Management: Text and Cases (Marketing Management)
by Douglas J. Dalrymple, Leonard J. Parsons
Hardcover, 720 Pages, Published 2000, 7 Edition
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|  | | Principles of Marketing
by Philip Kotler, Gary Armstrong
Hardcover, 785 Pages, Published 2001, 9th Edition
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|  | | Fundamentals of Logistics Management (The Irwin/Mcgraw-Hill Series in Marketing)
by Douglas Lambert, James R Stock, Lisa M. Ellram
Hardcover, 640 Pages, Published 1997, 1 Edition
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|  | | Strategic Marketing Management Cases w/Excel Spreadsheets
by David W. Cravens, Charles W. Lamb, Victoria L Crittenden
Paperback, 685 Pages, Published 2001, 7 Edition
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|  | | Principles of Service Marketing and Management (2nd Edition)
by Christopher Lovelock, Lauren Wright
Hardcover, 436 Pages, Published 2001, 2 Edition
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