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Strategic Media Planning
by Kent M. Lancaster, Helen E. Katz
Hardcover, 320 Pages, Published 2001 by Natl Textbook Co Trade
ISBN-13: 978-0-8442-3475-5, ISBN: 0-8442-3475-3

Routledge Communication Ser.(4th Edition)
The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Helen E. Katz (2010, Hardcover, Guide (Instructor's),New Edition,Revised edition,Handbook (Instructor's))
by Helen E. Katz
Hardcover, 228 Pages, Published 2010 by Routledge
ISBN-13: 978-0-415-87353-6, ISBN: 0-415-87353-3

The Media Handbook
A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting (NTC Business Books)
by Helen E. Katz, Anne Knudsen
Hardcover, 163 Pages, Published 1995 by Ntc Business Books
ISBN-13: 978-0-8442-3516-5, ISBN: 0-8442-3516-4

Advertising Principles
Choice, Challenge, Change
by Helen E. Katz, Bruce G.
Hardcover, 582 Pages, Published 1998 by Ntc Business Books
ISBN-13: 978-0-8442-2990-4, ISBN: 0-8442-2990-3

Influencer
The Science Behind Swaying Others
by T. Bettina Cornwell, Helen E. Katz
Published 2021 by Routledge
ISBN-13: 978-1-00-031717-6, ISBN: 1-00-031717-X

The Media Handbook(5th Edition)
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by Helen Katz
Hardcover, 248 Pages, Published 2013 by Routledge
ISBN-13: 978-0-415-85672-0, ISBN: 0-415-85672-8

The Media Handbook(3rd Edition)
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by Helen E. Katz
Hardcover, 208 Pages, Published 2006 by Routledge
ISBN-13: 978-0-8058-5717-7, ISBN: 0-8058-5717-6

Strategic Media Planning(2nd Edition)
A Complete Text With Integrated Software
by Kent M. Lancaster, Helen E. Katz, Helen T. Katz
Hardcover, Published 1999 by Ntc Business Books
ISBN-13: 978-0-8442-3537-0, ISBN: 0-8442-3537-7

Mass Communication and American Social Thought(Updated)
Key Texts, 1919-1968 (Critical Media Studies) (Critical Media Studies: Institutions, Politics, and Culture)
by Peter Simonson, Jane Addams, Raymond Bauer, Daniel Bell, Bernard Berelson, Edward Bernays, Sherwood Anderson, Herbert Blumer, Warren Breed, Hadley Cantril, John Cheever, Reuel Denny, John Dewey, Herta Herzog, Max Horkheimer, George Gerbner, Nathan Glazer, Donald Horton, Gordon W. Allport, Theodor Wiesengrund Adorno, Helen Macgill Hughes, Ernest W. Burgess, Charles Horton Cooley, Professor Elihu Katz, Julian Sorrell Huxley, Harold Innis, Alain Leroy Locke, Ernst Kris, Galdys Engel Lang, Kurt Lang, Harold Dwight Lasswell, Paul F. Lazarsfeld, Alfred Mclung Lee, Elizabeth Briant Lee, Daniel Lerner, Walter Lippman, Professor Herbert Marcuse, Leo Lowenthal, Helen M. Lynd, Robert S. Lynd, Dwight Macdonald, Duncan Macdougald, Professor Lewis Mumford, Thelma Mccormack, Marshall Mcluhan, Robert K. Merton, Rolf Meyersohn, Newton Minow, Dr Wilbur Schramm, Gunnar Myrdal, Robert E. Park, Hortense Powdermaker, Saul Rae, Stuart Rice, David Riesman, John W. Riley, James Rorty, Edward Sapir, David Sarnoff, Herbert Schiller, Dallas Smythe, Leila A. Sussmann, Sidney Verba, Norbert Wiener, Malcolm Willey, Louis Wirth, R. Richard Wohl, Charles Wright, George Gallup Jr, C. Wright Mills, Hans Speier, John Durham Peters, Theodor Adorno, George Gallup, Gordon Allport
Paperback, 552 Pages, Published 2004 by Rowman & Littlefield Publishers
ISBN-13: 978-0-7425-2839-0, ISBN: 0-7425-2839-1

The Media Handbook(2nd Edition)
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series)
by Helen E. Katz
Paperback, 208 Pages, Published 2003 by Routledge
ISBN-13: 978-0-8058-4268-5, ISBN: 0-8058-4268-3

Influencer(1st Edition)
The Science Behind Swaying Others [Hardcover ]
by T. Bettina Cornwell, Helen Katz
Hardcover, 112 Pages, Published 2020 by Taylor & Francis
ISBN-13: 978-0-367-48116-2, ISBN: 0-367-48116-2

The Media Handbook(2nd Edition)
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series)
by Helen E. Katz
Hardcover, 208 Pages, Published 2003 by Routledge
ISBN-13: 978-0-8058-4267-8, ISBN: 0-8058-4267-5

The Media Handbook(4th Edition)
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by Helen E. Katz
Paperback, 232 Pages, Published 2010 by Routledge
ISBN-13: 978-0-415-87354-3, ISBN: 0-415-87354-1

The Media Handbook(5th Edition)
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by Helen E. Katz
Paperback, 248 Pages, Published 2013 by Routledge
ISBN-13: 978-0-415-85671-3, ISBN: 0-415-85671-X

Influencer
The Science Behind Swaying Others (Paperback)
by T. Bettina Cornwell, Helen E. Katz, T. Bettina
118 Pages, Published 2020 by Taylor And Francis 2020-12-30, London
ISBN-13: 978-0-367-46849-1, ISBN: 0-367-46849-2

The Media Handbook(7th Edition)
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by Helen E. Katz
Paperback, 258 Pages, Published 2019 by Routledge
ISBN-13: 978-1-138-35264-3, ISBN: 1-138-35264-0

The Media Handbook(6th Edition)
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by Helen E. Katz
Paperback, 256 Pages, Published 2016 by Routledge
ISBN-13: 978-1-138-68916-9, ISBN: 1-138-68916-5

Influencer
The Science Behind Swaying Others
by T. Bettina Cornwell, Helen Katz
118 Pages, Published 2020 by Routledge
ISBN-13: 978-1-00-031786-2, ISBN: 1-00-031786-2

The Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
by Helen Katz
231 Pages, Published 2022 by Taylor & Francis
ISBN-13: 978-1-00-057965-9, ISBN: 1-00-057965-4

The Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
by Helen Katz
236 Pages, Published 2019 by Routledge
ISBN-13: 978-0-429-78564-1, ISBN: 0-429-78564-X

Books by Katz Helen