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Books by American Marketing Association






Marketing Masters(1st Edition)
by American Marketing Association
Paperback, 279 Pages, Published 1991 by South-Western Educational Pub
ISBN-13: 978-0-87757-219-0, ISBN: 0-87757-219-4






Cycles, Trends, and Turning Points(1st Edition)
by John V. Crosby, American Marketing Association
Hardcover, 288 Pages, Published 2000 by Mcgraw-Hill
ISBN-13: 978-0-8442-3244-7, ISBN: 0-8442-3244-0






Observational Research Handbook(1st Edition)
Understanding How Consumers Live with Your Product
by Bill Abrams, American Marketing Association
Hardcover, 304 Pages, Published 2000 by Mcgraw-Hill
ISBN-13: 978-0-658-00073-7, ISBN: 0-658-00073-X






Branding.com
On-Line Branding for Marketing Success
by Deborah Kania, American Marketing Association
Hardcover, 285 Pages, Published 2001 by Mcgraw-Hill Companies
ISBN-13: 978-0-658-00307-3, ISBN: 0-658-00307-0






Marketing Encyclopedia(1st Edition)
Issues and Trends Shaping the Future
by Jeffrey Heilbrunn, Anne Knudsen, American Marketing Association
Hardcover, 348 Pages, Published 1995 by Ntc Business Books
ISBN-13: 978-0-8442-3593-6, ISBN: 0-8442-3593-8






Industrial Directories
(Classic Reprint)
by American Marketing Association
Hardcover, Published by Forgotten Books
ISBN-13: 978-0-366-43563-0, ISBN: 0-366-43563-9






Industrial Directories
(Classic Reprint)
by American Marketing Association
Softcover, Published by Forgotten Books
ISBN-13: 978-0-365-80883-1, ISBN: 0-365-80883-0






Industrial Directories,
by American Marketing Association Indus
ISBN-13: 978-1-01-443320-6, ISBN: 1-01-443320-7






Cybermarketing
Your Interactive Marketing Consultant
by Edward Forrest, Regina Brady, Richard Mizerski, American Marketing Association, Vgm-34427-00
Paperback, 327 Pages, Published 1997 by Ntc Business Books
ISBN-13: 978-0-8442-3442-7, ISBN: 0-8442-3442-7






15th Paul D. Converse Symposium
by American Marketing Association
120 Pages, Published 2001
ISBN-13: 978-0-87757-292-3, ISBN: 0-87757-292-5






Advertising Research(1st Edition)
The Internet, Consumer Behavior, and Strategy
by George Martin Zinkhan, Editor-George Zinkhan, American Marketing Association
Paperback, 281 Pages, Published 2000 by Cengage Learning
ISBN-13: 978-0-87757-288-6, ISBN: 0-87757-288-7






Preference Structure Measurement(2nd Edition)
Conjoint Analysis and Related Techniques : a Guide for Designing and Interpreting Conjoint Studies
by Intelliquest Staff, American Marketing Association
Spiral, 36 Pages, Published 2000 by South-Western Educational Pub
ISBN-13: 978-0-87757-281-7, ISBN: 0-87757-281-X






Managing Sales Leads(1st Edition)
How to Turn Every Prospect into a Customer
by Etc Bob Donath, Carolyn K. Dixon, Richard A. Crocker, James W. Obermayer, Anne Knudsen, American Marketing Association
Hardcover, 304 Pages, Published 1994 by Ntc Business Books
ISBN-13: 978-0-8442-3599-8, ISBN: 0-8442-3599-7






Category Management(1st Edition)
Positioning Your Organization to Win
by Nielsen Marketing Research, American Marketing Association
Hardcover, 176 Pages, Published 1993 by Mcgraw-Hill
ISBN-13: 978-0-8442-3489-2, ISBN: 0-8442-3489-3






AMA Dictionary of Terms by Paul F. Anderson Peter D. Bennett
by Peter D. Bennett, American Marketing Association
Hardcover, Published 1988 by American Marketing Association
ISBN-13: 978-0-87757-194-0, ISBN: 0-87757-194-5






Effective Leadership in Action--Health Care's Focus on Accountability
Proceedings of a Conference Held in San Diego, March 1-4, 1987
by John K. Wong, American Marketing Association
Paperback, 159 Pages, Published 1987 by Amer Marketing Assn
ISBN-13: 978-0-87757-186-5, ISBN: 0-87757-186-4






The Elderly market
Selected readings
by Charles D. Schewe, American Marketing Association
Paperback, 227 Pages, Published 1985 by American Marketing Association
ISBN-13: 978-0-87757-175-9, ISBN: 0-87757-175-9






1984 Ama Educators' Proceedings
Series No. 50
by Russell W. Belk, American Marketing Association
Paperback, 431 Pages, Published 1984 by American Marketing Association
ISBN-13: 978-0-87757-169-8, ISBN: 0-87757-169-4






1992 Ama Educators' Proceedings
Enhancing Knowledge Development in Marketing: 003 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)
by Robert P. Leone, Editor-V. Kumar, American Marketing Association
Paperback, 575 Pages, Published 1992 by Amer Marketing Assn
ISBN-13: 978-0-87757-231-2, ISBN: 0-87757-231-3






Organizational Buying Behavior
by Thomas V. Bonoma, American Marketing Association
Paperback, 159 Pages, Published 1978 by Amer Marketing Assn
ISBN-13: 978-0-87757-106-3, ISBN: 0-87757-106-6



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