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 | | Handbook of Research on Customer Equity in Marketing by V. Kumar, Denish Shah Hardcover, 528 Pages, Published 2015 by Edward Elgar Pub ISBN-13: 978-1-78100-497-5, ISBN: 1-78100-497-8 |
 | | Handbook of Research on Customer Equity in Marketing by V. Kumar, Denish Shah 528 Pages, Published 2015 by Edward Elgar Publishing ISBN-13: 978-1-78100-498-2, ISBN: 1-78100-498-6 |
 | | An Integrated Framework for Managing Marketing Productivity when Selling Through Intermediary Firms by Denish Shah 102 Pages, Published 2008 by Proquest ISBN-13: 978-0-549-54832-4, ISBN: 0-549-54832-7 |
