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Relationship Between Recall, Cognitive Responses, and Advertising Effectiveness
Effects of Delay and Context
by Amitava Chattopadhyay , Joseph W. Alba
Dvd, Published by Marketing Science Inst
Ntsc
ISBN-13: , ISBN: 






The New Emerging Market Multinationals(1st Edition)
Four Strategies for Disrupting Markets and Building Brands
by Rajeev Batra , Amitava Chattopadhyay , Aysegul Ozsomer
Hardcover, 320 Pages, Published 2012 by Mcgraw-Hill
ISBN-13: 978-0-07-178289-0, ISBN: 0-07-178289-3



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