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Only Books by Aaker, D, A.

Marketing Research(10th Edition)
by Aaker-David-A, V. Kumar, George S. Day, Robert P. Leone
Paperback, 770 Pages, Published 2010 by John Wiley & Sons Ltd
International Edition
ISBN-13: 978-0-470-52461-9, ISBN: 0-470-52461-8

Strategic Market Management(4th Edition)
by David A. Aaker
Paperback, 400 Pages, Published 1995 by Wiley
ISBN-13: 978-0-471-30956-7, ISBN: 0-471-30956-7

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