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Developing Business Strategies(6th Edition) by David A. Aaker Hardcover, 352 Pages, Published 2001 by Wiley ISBN-13: 978-0-471-06411-4, ISBN: 0-471-06411-4 |
Strategic Marketing Management,(6th Edition) (Strategic Market Management) by David A. Aaker, Paun Gheorghe Paperback, 352 Pages, Published 2001 by Wiley ISBN-13: 978-0-471-41572-5, ISBN: 0-471-41572-3 |