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Marketing Research
by David A. Aaker
Published 2016 by Wiley
ISBN-13: 978-1-119-23608-5, ISBN: 1-119-23608-8






Owning Game-Changing Subcategories
Uncommon Growth in the Digital Age
by David Aaker
222 Pages, Published 2020 by Morgan James Publishing
ISBN-13: 978-1-64279-891-3, ISBN: 1-64279-891-6






Creating Signature Stories
Strategic Messaging that Energizes, Persuades and Inspires
by David Aaker
191 Pages, Published 2018 by Morgan James Publishing
ISBN-13: 978-1-68350-612-6, ISBN: 1-68350-612-X






Aaker on Branding
20 Principles That Drive Success
by David Aaker
220 Pages, Published 2014 by Morgan James Publishing
ISBN-13: 978-1-61448-833-0, ISBN: 1-61448-833-9






Marken Erfolgreich Gestalten
Die 20 Wichtigsten Grundsätze der Markenführung
by David Aaker, Florian Stahl, Felix Stöckle
195 Pages, Published 2015 by Springer-Verlag
ISBN-13: 978-3-658-06386-3, ISBN: 3-658-06386-6

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