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 | | Essentials of Marketing Research,(2nd Edition) by Vineet Kumar, David A. Aaker, George S. Day Hardcover, 512 Pages, Published 2001 by Wiley International Edition ISBN-13: 978-0-471-41235-9, ISBN: 0-471-41235-X |
 | | Developing Business Strategies(2nd Edition) (Wiley Series on Marketing Management) by David A. Aaker Hardcover, 364 Pages, Published 1988 by Wiley ISBN-13: 978-0-471-60296-5, ISBN: 0-471-60296-5 |
 | | Marketing research(2nd Edition) (Wiley series in marketing) by David A. Aaker, George S. Day Hardcover, 732 Pages, Published 1983 by John Wiley & Sons ISBN-13: 978-0-471-09740-2, ISBN: 0-471-09740-3 |
David Aaker
