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 | | Strategic Market Management(4th Edition) by David A. Aaker Paperback, 400 Pages, Published 1995 by Wiley ISBN-13: 978-0-471-30956-7, ISBN: 0-471-30956-7 |
 | | Developing Business Strategies(4th Edition) by David A. Aaker Hardcover, 400 Pages, Published 1994 by Wiley ISBN-13: 978-0-471-11814-5, ISBN: 0-471-11814-1 |
