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 | | Developing Business Strategies(5th Edition) by David A. Aaker, David A. Adler Hardcover, 352 Pages, Published 1998 by Wiley ISBN-13: 978-0-471-18364-8, ISBN: 0-471-18364-4 |
 | | Strategic Market Management(5th Edition) (STRATEGIC MARKET MANAGMENT) by David A. Aaker Paperback, 352 Pages, Published 1998 by Wiley ISBN-13: 978-0-471-17743-2, ISBN: 0-471-17743-1 |
David Aaker
