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Strategic Market Management(1st Edition)
Global Perspectives
by David A. Aaker, David Damien Mcloughlin, Michael J. Pont, Patrick Olivelle
Paperback, 368 Pages, Published 2010 by Wiley
International Edition
ISBN-13: 978-0-470-68975-2, ISBN: 0-470-68975-7






Brand Leadership
Building Assets In an Information Economy
by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker
Paperback, 368 Pages, Published 2009 by Free Press
Mobipocket_Ebook
ISBN-13: 978-1-4391-7291-9, ISBN: 1-4391-7291-9






Building Strong Brands
by David A. Aaker
Paperback, 400 Pages, Published 2010 by Simon & Schuster Ltd
ISBN-13: 978-1-84983-040-9, ISBN: 1-84983-040-1

All Authors

David Aaker

Patrick Olivelle

Michael Pont

David Damien Mcloughlin




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