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Strategic Market Management(10th Edition)
by David A. Aaker
Paperback, 336 Pages, Published 2013 by Wiley
ISBN-13: 978-1-118-58286-2, ISBN: 1-118-58286-1






J-B Short Format Ser.
Three Threats to Brand Relevance : Strategies That Work
by David A. Aaker
52 Pages, Published 2013 by John Wiley & Sons
ISBN-13: 978-1-118-65802-4, ISBN: 1-118-65802-7






Brand Equity and Advertising
Advertising's Role in Building Strong Brands
by David A. Aaker, Alexander L. Biel
Digital, 390 Pages, Published 2013 by Psychology Press Ltd
ISBN-13: 978-1-317-75982-9, ISBN: 1-317-75982-6






Markenrelevanz(1st Edition)
Erfolgreich Wettbewerber Ausschalten (German Edition)
by David A. Aaker, Birgit Reit
Hardcover, 168 Pages, Published 2013 by Wiley-Vch Verlag Gmbh
ISBN-13: 978-3-527-50727-6, ISBN: 3-527-50727-2






Strategisches Markt-Management(Reprint)
Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln (German Edition)
by David A. Aaker
Paperback, 365 Pages, Published 2013 by Gabler Verlag
ISBN-13: 978-3-322-84579-5, ISBN: 3-322-84579-6

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Alexander Biel

Aaker, David A., and Reit, Birgit (Translated by)


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