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Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) by Alexander L. Biel, David A. Aaker Loose Leaf, 384 Pages, Published 1993 by Lawrence Erlbaum ISBN-13: 978-0-8058-1283-1, ISBN: 0-8058-1283-0 |
Alexander Biel