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Marketing Research(3rd Edition)
by David A. Aaker, George S. Day
Hardcover, 696 Pages, Published 1986 by John Wiley & Sons Inc
ISBN-13: 978-0-471-83875-3, ISBN: 0-471-83875-6






Marketing Research(4th Edition)
by David A. Aaker, George S. Day
Hardcover, 784 Pages, Published 1990 by Wiley
ISBN-13: 978-0-471-61351-0, ISBN: 0-471-61351-7






Advertising Management(3rd Edition)
by David A. Aaker, John G. Myers
Hardcover, 560 Pages, Published 1986 by Longman Higher Education
ISBN-13: 978-0-13-016023-2, ISBN: 0-13-016023-7






Developing Business Strategies(2nd Edition)
(Wiley Series on Marketing Management)
by David A. Aaker
Hardcover, 364 Pages, Published 1988 by Wiley
ISBN-13: 978-0-471-60296-5, ISBN: 0-471-60296-5






Strategisches Markt-Management
Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln (German Edition)
by David A. Aaker
Hardcover, 365 Pages, Published 1989 by Gabler Verlag
ISBN-13: 978-3-409-13339-5, ISBN: 3-409-13339-9

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John Myers


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