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 | | Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands by David A. Aaker, Alexander L. Biel Hardcover, 390 Pages, Published 2016 by Psychology Press ISBN-13: 978-1-138-15052-2, ISBN: 1-138-15052-5 |
 | | Creating Signature Stories DAVID AAKER by David Aaker Hardcover, Published 2017 by Portfolio ISBN-13: 978-0-670-09126-3, ISBN: 0-670-09126-X |
David Aaker
