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 | | Brand Leadership by David A. Aaker, Erich Joachimsthaler Digital, 352 Pages, Published 2012 by Simon & Schuster Ltd ISBN-13: 978-1-4711-0437-4, ISBN: 1-4711-0437-0 |
 | | Building Strong Brands by David A. Aaker Digital, 400 Pages, Published 2012 by Simon & Schuster Ltd ISBN-13: 978-1-4711-0438-1, ISBN: 1-4711-0438-9 |
David Aaker
