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 | | J-B Short Format Three Threats to Brand Relevance : Strategies That Work by David A. Aaker 52 Pages, Published 2013 by John Wiley & Sons ISBN-13: 978-1-118-65802-4, ISBN: 1-118-65802-7 |
 | | Brand Equity and Advertising Advertising's Role in Building Strong Brands by David A. Aaker, Alexander L. Biel Digital, 390 Pages, Published 2013 by Psychology Press Ltd ISBN-13: 978-1-317-75982-9, ISBN: 1-317-75982-6 |
David Aaker
