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Estrategia de la cartera de marcas. Crear relevancia, diferenciación, energía, apalancamiento y claridad.(1st Edition) by David A. Aaker, José María O'kean, Valentí Camps Paperback, 208 Pages, Published 2016 by Deusto ISBN-13: 978-84-234-2491-7, ISBN: 84-234-2491-X

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