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Strategic Market Management(1st Edition)
Global Perspectives
by David A. Aaker, David Damien Mcloughlin, Michael J. Pont, Patrick Olivelle
Paperback, 368 Pages, Published 2010 by Wiley
International Edition
ISBN-13: 978-0-470-68975-2, ISBN: 0-470-68975-7

David Aaker

David Damien Mcloughlin